[vc_row][vc_column][vc_column_text]You are probably here because you want to learn more about how digital marketing works. Digital Marketing itself has become a buzz phrase or I would rather say “brand” in the recent times due to the rapid transition from traditional marketing to “digital marketing”. Let’s also agree that it’s become an easy career for people but not everybody understands it well enough. This is also one of the reasons of creating this post where we can shed some light on how the basics in digital marketing work.
As the title suggests, you ought to be multi-talented in order to have an holistic approach towards digital campaigns. Let’s start off with ads.
The right message at the right time to the right person – it’s basically the what, when and who and once you have figured out all three you’re ready to launch your ad. However, everything really has to be right and not ordinary. A cone of ice cream wouldn’t be compelling enough than a cone of ice cream with a winter landscape in the background and a vibrant, full-of-life child holding it. That makes your message more contextual and gets your product to talk on its own (yes, we will need copywriting nevertheless but you have now made your ad elements to speak for themselves).
It doesn’t stop here, you need to strategize when you’ll be launching the ad and in the above example, Christmas or New Years would be a good time given the winter landscape, and it’s usually snowing around that time. Furthermore, you have to set your target audience (demographics as well as psychographics).
Coming to the audience, you could target cold cities knowing it’s snowing there and yet people crave for ice creams while indoors or even outdoors. Teenagers as well as young parents would make for a good target as both are consumers and parents would most likely have ice creams with their young ones. You have now covered the what, the when and the who. Let’s get rolling.
A picture is well worth a thousand words, but five to seven more would… make a difference, absolutely! Here is where you get the steering into your hand and drive the audience the way you want to. In the above example, your copywriting can set your ad apart from an equally creative one. Here are some examples you could use:
- Balance the ins and outs
- Temperatures matter
- It’s never too cold too…
The above examples would hit your audience right in the sweet spot, and cause them to start wondering. It’s always a good practice to leave your audience thinking and it’s especially helpful in advertising because otherwise, you wouldn’t get them hooked (2nd part of the funnel). The 3rd example literally leaves the audience thinking so they could complete the phrase on their own.
This is where things start to get a little complicated, but all for the better. You cannot plan a campaign if you don’t pass it through a funnel. A lot of times, people just stop at Ads and Copywriting and think that it would magically work. Yes, it may work but you would never be able to figure out how exactly it worked. Funnels help you keep everything organized because it sets different levels and your audience passes through each level before making a purchase or subscribing to a service. I’ll be covering funnels in more detail so stay tuned.[/vc_column_text][/vc_column][/vc_row]