[vc_row][vc_column][vc_column_text]Aimhike is Pakistan’s first Performance marketing agency based in Karachi, Pakistan. We offer all kinds of digital marketing services which are needed to build your brand identity and grow your business.
Search Engine Optimization, also known as SEO in short, is one of the most significant digital marketing strategies all over the world.
Understanding the context of Search Engine Optimization is not as difficult as it is considered. The concept of SEO revolves around search engines like Google, Bing, and Yahoo in a way. There may be millions of websites on Google. How will you make your website rank on the Google search engine? You do it by SEO.
Each search engine has an algorithm that scores your website according to the most searches that are made through keywords. Hence, these keywords help to generate more traffic on a website and rank higher the website on Google.
How SEO Works?
Understanding how SEO works is very simple. When an internet user types something on the search bar of his search engine, he often sees the top results appearing on his screen. This means that the websites he sees on the first page of his search engine have the best SEO, and have been ranked at the top by Google.
Hence, Google ranks the websites according to the clicks on it. This means that it ranks them by considering the amount of traffic on that website.
How do people get more traffic on their website? The concept of this is not hard to understand. Search Engine Optimization lists down some keywords for their website. These keywords are normally the most commonly searched words by the general public to see the results. For example, ‘best gift ideas’. The websites may use this keyword consisting of three words in different contents on their website.
Now, every time a user searches for the keyword ‘best gift ideas’, the websites that have used this keyword will start appearing on Google according to the ranking of these websites.
Hence, websites compete against the other to rank on the first page, and local SEO services by the digital marketing agency in Pakistan helps them do that.
The Significance of SEO:
You may have heard the statement ‘SEO is dead’ many times, but you need to know that the significance of SEO is still constant in 2018:
SEO works to optimize websites.
SEO plays a vital role to get more traffic to a website and to maintain the ranking of a website and make it higher.
Greater ranking obviously results in the promotion of a brand.
People visit your website ranked on the first page repeatedly, and obviously adore it. This makes them the regular audience on your webpage due to good SEO.
SEO leads to more conversion than usual.
When you rank high, it allows users to go through your website, and get attracted to the products you are selling. Hence, this is when you’d realize the importance of digital marketing companies in Karachi that offer SEO services.
SEO undoubtedly builds trust.
It is all a game of ranking. When you stand in a good position on Google, it obviously builds trust among the audience about you. With the generic keywords in your title, meta, and blog, your website becomes easier to find and makes it stronger than the others.
SEO helps to obtain long-term goals.
SEO is not easy. It takes a lot of time and efforts to rank in a good position on Google, but it takes more efforts to maintain that position on a long-term basis. Hence, SEO is not for short-term purposes at all.
If you’re thinking what is the use of SEO website or any other digital marketing technique when people are still onto the traditional marketing tactics, then you’re misguided. Traditional marketing techniques are fading. Hence, SEO consultant in Pakistan is rapidly taking over, and are rooting out the old-school techniques quickly.
Some of The Latest Statistics for Local SEO:
When it comes to facts about local SEO, the list is long. Also, there is no one list to it. With that said, following are some of the basic facts of SEO of 2018:
93% of the total traffic is derived from the famous search engines.
This means that the keywords people search that you place in your blogs or web content actually generate a lot of traffic.
Among all the social media websites, 61% of the total visits from social media come from Facebook.
There is no doubt about the fact because Facebook is among the most used social media sites all over the world.
The estimated number of words on the first page of Google is 1,890.
You never knew about that, did you?
Almost 50% of the total searches on Google have more than four words in them.
This means that half of the searches on Google contain long-tail keywords.
There are more than 63,000 searches on Google per second.
Half of us can’t even think of that without being amazed.
It has been predicted that companies might spend a huge amount of $79 billion on Search Engine Optimization by 2020.
Hence, these are some of the statistics of 2017-2018 on Search Engine Optimization. This further explains how important SEO has been, and how important it still is in the world of marketing.
In-Trends of SEO That Will Dominate 2018:
Every year comes with its own trends for every technique. When it comes to digital marketing, or more importantly Search Engine Optimization, then following are some of the SEO trends that will rule this 2018:
Voice search is becoming the in-thing day by day:
You might consider it absurd, but voice search is being used largely among the people. It has also been noticed that people prefer to search through their voice more than typing.
SERP has increased:
The next thing we need to know is that the search engine result pages (SERP) have increased on Google. With the fight to be on the top still on, you might want to hire an SEO agency in Pakistan that will track your SEO website for you.
Increase in mobile searches:
According to the statistics, mobile searches are increasing day by day. Due to this reason, Google has started ranking the websites high that are more mobile-friendly than the rest. Hence, it should be taken into concern and made sure that your website is mobile-friendly.
Google rolled out a feature two years ago called quick answers. Quick answers are some highlighted information that is shown on the top search engine result pages of Google that answer the FAQs of the audience.
With the in-trends of SEO listed above, you need to check them out if you want your online marketing agency Pakistan to rule out.
Advantages of SEO for Startups:
Knowing that digital marketing has taken over, and there is no use of going for traditional marketing anymore, then you need to choose the best digital agency Karachi for your startup since marketing is something that has become an essential part of every business, whether it is a small startup or a large-scale business. There are countless advantages of SEO for the online growth of your business.
Hence, when you adopt the digital marketing services for your business, do not forget to adopt the Search Engine Optimization service for your website.
With That Said, Following are Some of The Reasons Why You Need to Opt for The Best SEO Service for Your Startup:
SEO creates brand recognition:
Search Engine Optimization allows your brand to rank on the first page of Google. Due to this, the brand gets recognized by using keywords easily. Hence, SEO helps you to maintain your position on the first page, and create brand recognition.
SEO builds traffic on your website:
Who would not like traffic on its startup website? Hence, SEO would do this to you. Search Engine Optimization increases traffic on your website by long and short tail keywords. These allow people to target websites that have used those keywords in their content. It is one of the many essential advantages of SEO for your online business.
SEO increases sales:
Every advantage is more or less interlinked when it comes to SEO. The Search Engine Optimization strategies not only build brand recognition, and value, but will also increase the sales of your website. Once your website maintains its position on SERP, people will visit your website which will eventually increase your sales.
SEO builds brand value:
Brand value is something that will only be maintained by good SEO skills. Hence, effective search engine optimization improves brand recognition and its value towards the audience. Brand value increases with traffic and the service a business provides to its clients. Hence, with local SEO, it becomes easier for a company to build its brand value.
We advise you not to handle everything yourself. Most startups fail because they take building their business to its marketing in their own hands. Hence, a smart move would be to hand your marketing and advertising needs to a digital marketing agency in Pakistan that is professional at its work. Hence, these digital marketing gurus will take notice of all the digital marketing tactics you need for your business, and will work hard to fulfill your goals considering them their own.
Benefits of Search Engine Optimization (SEO):
The importance of SEO has increased with the growth of digital marketing strategies. Hence, the use of it has become wider in Pakistan, and all over the world. Also, more businesses are coming towards adopting these strategies without a doubt, and the growth in the operations of new SEO consultancies can also be seen due to this.
Search Engine Optimization is undoubtedly very useful among all the digital marketing tactics in the world. Correlated to content marketing, SEO has many advantages that the businesses and young entrepreneurs barely know. Hence, if the benefits of SEO were understood clearly, people would not have stuck to the same old-fashioned marketing techniques that were famous a decade ago, but are not anymore.
With that being said, we’re listing some of the advantages of Search Engine Optimization (SEO) for businesses and entrepreneurs:
Search Engine Optimization (SEO) achieves better conversion rates:
The first advantage we all see when it comes to SEO is that it helps websites and businesses to achieve better conversion rates. While it maintains your ranking on the search engines like Google, it ultimately increases your chances to be a recognized brand, and people visit your website more often to buy stuff than they used to.
Your website starts dominating on search engines:
The second advantage of SEO is that once your website starts maintaining its position on the search engine, it starts dominating over the search engine and begins competing with other websites on the same page. Hence, this domination needs efforts that are put in by the SEO agency in Pakistan that tries to fulfill the goals of their clients with their motivation towards their work and dedication towards their clients.
Seo consultancy in Pakistan builds a friendly website:
A user-friendly website is definitely a must-have when it comes to competition and SEO. The consumers must like using your website when they scroll through the pages to see your products. User-friendly websites allow the consumers to have a great time going through your website, and there is always a possibility of them purchasing from your site.
Search Engine Optimization (SEO) helps in creating awareness towards your brand:
This is one of the most obvious advantages of the SEO strategy that the tactic helps in creating awareness among consumers about a specific brand, and builds trust and credibility towards it too. Often, the websites that rank on the first page are considered the most credible ones for the consumers.
SEO helps you grow:
There is no doubt about this advantage of Search Engine Optimization (SEO). This strategy of the digital marketing agency in Pakistan helps websites to grow in the market, and to maintain their position.
Also, these digital marketing agencies in Karachi provide further services like pay per click (PPC) advertising, social media marketing, website development, branding, and many others that enable clients to sustain their position in the market through advertising.[/vc_column_text][/vc_column][/vc_row]