[vc_row][vc_column][vc_column_text]What is the purpose of Content Planning? Why is it important for my website? These are some questions that would have come across your mind and as a top digital marketing agency in Pakistan, we wanted to share our thoughts on the topic. While you might have viewed this as simply an organizational tool, there is actually much more much more related to it.
It’s All about Knowing
Familiarity plays an important role when it comes to conversions. There is a common psychological effect which causes people to develop a preference for things which they see more often. This Familiarity Principle has been effectively used to help increase conversions.
Well planned and well-researched content lead to familiarity as people start connecting to your business and brand through the content. That familiarity in turn leads to trust, which then leads to conversions, resulting in greater revenue.
Most of the people think that content is related to customer acquisition only. This is true especially on the B2B level where many buyers will view multiple pieces of content prior to reaching out to a sales representative but it is also extremely valuable for customer retention.
How to plan a content?
1- Set the goal
Setting the objective is the first part of the process. What are you looking for, exactly? New leads or are you trying to entice former customers to make new purchases? It is important to have a clear goal so that you can work accordingly.
2- Conduct research
Many marketing agencies in Pakistan believe in researching about the competition, non-competitive businesses within the industry. Do not forget to focus on your users and their needs.
3- Develop content
Now is the time for the actual creation of content. Make the content ready for distribution on its target date.
4- Distribute content
After creating the content, you need to make sure that the content is distributed properly to reach the target audience. This phase holds equal importance as the development because if it never gets in front of the people it needs to be in front of, then your efforts will have been in vain. You need to know about the platforms where content will be distributed to along with how you will notify people of the content posting.
5- Analyze results
Lastly, there should be enough time to analyze your work. Ideally you had benchmark numbers set ahead of time and now you can review analytics so see if you met goals or not. Also, look out for the areas that need improvement, ask your customers for review.
Producing more and more content is not the key but producing the right content with right research and right planning is definitely the key.[/vc_column_text][/vc_column][/vc_row]