[vc_row][vc_column][vc_column_text]We all know that it is almost impossible for a digital marketing agency to be operated by a single operation or department. The cyber world is evolving with the pace of lighting which adds more and more perspectives on marketing every year. However, there are some parts of every media marketing agency which are crucial and the progress over them is non-negotiable. One of these operations is the technique of SEO.
SEO, as it stands for Search Engine Optimization, is one of the core ingredients of any successful online marketing campaign. But if you are familiar with the term (which of course you are ) there is a good chance that you know already that it is not easy at all but it is definitely worth it.
According to Jason DeMer from Forbes,
“We know, for instance, that achieving the #1 spot for a given keyword means getting about 33% of the clicks.“
Powerful isn’t it? But the complexity of SEO is not easy to handle and resolve. It takes a lot to keep your website at the top positions on the first page of search engine and the struggle continues till your last breath. Therefore, you will need a solid, composed plan for your SEO activities based on the crucial factors on which the operation depends.
An unorganized approach will lead you nowhere except for confusion and failure. But what actually are the components on which you need to build your SEO strategy on?
Here is a list of 10 building components of a powerful SEO strategy.
1. User-Friendly Site Composition is Necessary
SEO is not just based on some clicks and drags. It is actually the sum of a lot of operations and you have to take care of a lot of detail as well. One of them is the composition of your site. You have to make sure that it is user-friendly. Why? Because research shows that 40% of the people tend to leave the website in 3 seconds if they struggle to find what the want.
2. Clean and Composed Codes are the Key to Successful SEO Strategy.
For every site, the most important goal is to get indexed and crawled by Google. For the purpose, it is really important that is written with the best HTML and CSS practices. This is one of the most basic rules of SEO and is followed by every standard SEO agency in Pakistan.
3. Attach Only Relevant Pages To Your Site
As mentioned above, your first and foremost goal is to make your user’s experience a comfortable one with your sight. That is why having only useful and relevant pages at your site are very important. If the user will find your site confusing and difficult to use they will obviously bounce back, switching to the other site in the result which you definitely don’t want to happen. Being smart with your internal linking is another practice that can make a big difference. Make your main offers abundantly clear, and make sure their presentation is extremely user-friendly.
4. Optimizing Your Site For Mobile Is not Important. It’s Necessary!
There is no place for delayed updates in digital marketing, especially in SEO. Optimizing your site for mobile is an update which you should consider a sin to avoid. A website not being mobile friendly means losing 70 % of the masses which can be your potential audience.
In this era, where there are probably more mobile users than desktop or laptop users, taking care of mobile marketing is a must.
5. Don’t Forget to do Local SEO for Local Customers
Local information is the kind of prized possession for SEO that one can definitely not dare to miss. This may seem absurd but so many people use search engines to search for local information which can help to boost your website to a greater extent. Therefore, optimizing your site for local search is very important. In other words, you must do the NAP game. NAP stands for Name, Adress, and phone number, and it must be consistent across all of your various business postings, listings, and profiles.
Not only it will help you target your local audience but it also makes easier for Google to determine the location of your business and link searches near to the areas they might be looking for the product or service you offer.
6. Switching to HTTPS
Securing to HTTPs may seem to be troublesome and problematic as often it causes some site-speed issues in some cases, this is due to the fact that it requires some extra “handshakes” in order to serve up web content.
But let me tell you, it is definitely worth the trouble. As Google has confirmed that these HTTPs switches can help one get a better ranking. Of course, you won’t magically top every search engine ’s page due to this, but it definitely has an effect, and a good one.
7. InterConnect Your Site with Social Media
It may not have occurred to a few, but social media has an unclear but deep relation to SEO. While it may not have a direct relation to your SEO activities but having a strong social media presence definitely creates a good impact on your site. And maybe that is why no social media marketing agency in Pakistan runs without the department of SEO.
But this does not mean that you should necessarily claim each and every social media account.
Neil Patel from Quick Sprout says
“Some have tried using every social network, but the common result is multiple accounts with little to no interaction.
A better strategy is to focus on just a couple social networks or even one social network.”
8. Powerful Content Marketing Never Goes in Vain
Content marketing is the most useful tool you can use to do your SEO right. According to a study, organizations with blog pages have much more chances of getting indexed than those who don’t.
Well, these are the first few things that you need to take care of while planning an SEO strategy. Of course, there is so much more like SEO ranking factors and tips and trick for better SEO. But to build an initial strategy, the above-mentioned points will hopefully be enough.[/vc_column_text][/vc_column][/vc_row]