[vc_row][vc_column][vc_column_text]Digital marketing itself is a term so vast that it beholds many other branches in it. Therefore, there are certain departments in every digital marketing agency which should excel by every means. Considering all the dimensions of marketing in Pakistan, here are 6 departments for every digital marketing venture in which they should prove to be highly skillful.
Social Media Marketing
Cyberworld has evolved so much that now the requirements of marketing are totally changed from what they were 5 to 10 years ago. The most prominent change is the importance of social media in digital marketing. Considering the fact that more than half of the population uses social media as a communication and entertainment platform, it isn’t surprising that companies now look forward to get viral on Instagram Facebook and other social media applications.
But despite of the deceptive ease of usage of social media, it is not easy now a days to the right kind of marketing due to infinite competition. This is why social media marketers are the need of every agency these days.
Due to the flood of information and entertainment we have on social media. Interesting and quality content has become a valuable asset for every digital marketing agency. Because the more options audience have for consuming content, the harder gets to grab their attention.
So, individuals who can create and curate engaging content for a product or a company, and then make it viral on the internet, are considered as the most valuable assets of every digital marketing agency. In short, getting your hands on content marketing will provide you a valuable leverage to reach your audience.
The technique of Search Engine Optimization is a very crucial one. What is very unfortunate is that a lot of people believe that SEO is a dead branch of digital marketing. Where on the contrary, it is the most important one. However, the strategies to the SEO right are have changed a lot with the passage of time.
Now, SEO is not only about ranking your site on the first page of a search engine (mainly Google). Moreover, it is something which has to be evaluated on the daily basis taking all the technical requirements very seriously. Therefore, a qualified and skillful team of SEO is needed in every digital marketing agency.
Email marketing is now considered outdated and useless but when done right it can be as effective as the social media itself. Many of the statistics of different marketing based researchers indicate incredible potential of email marketing. Plus , it is also an individual service you can offer to companies.
Analytics/ Data Driven Marketing
Analytics or as it is called in the modern language, Data-Driven Marketing is the core of every marketing campaign. Without tons of test, data tracking and analysis of audience behavior, you can simply not survive in the world of digital marketing. Without a team covering this mart of marketing, an agency can never survive.[/vc_column_text][/vc_column][/vc_row]