[vc_row][vc_column][vc_column_text]Regardless of how well everything is going with your digital marketing, there is always room for improvement, therefore, conversion optimization always remains a hot topic. As a digital marketing agency Pakistan a lot of CRO options have crossed our minds so today we are sharing 4 mega hot conversion strategies that can help you reach a higher level of performance.
Please make sure to perform a reasonable amount of testing prior to implementation to ensure they work well with your audience.
1- Try Area Specific Landing Pages
Everyone likes to feel special and localizing their experience is a great way of doing this. The landing pages of your site are the perfect place to do this because it is very easy to determine the general area a visitor is from and then use design tools that provide different messages based on that information. For example, a travel site could list the most popular destinations, restaurants and hotels selected by people in your area.
2- Highlight CTA Buttons
The CTA or Call-to-action button is a critical part of your sales because if people don’t find it easily, how would they take further steps? Your CTA buttons should stand out clearly. Sizing, colour contrasting and animation are an important part which can help you to a great extent. Test out different contrasting colour combinations and the size of the button and font to see what works best for your audience.
3- Use Email Automation in the Funnel
Once someone steps into sales funnel you need to stay connected with them and email automation is your best option for doing so. First, you need to personalize auto emails. The next thing you need to find out is the most suitable day for follow-up. You need to make a schedule for every mail so each mail can be sent separately and doesn’t spam a user’s inbox. For example, send a thank you email on the very first day a user subscribes. Next, you can send an email with recommendations about the best products, or articles to read, depending on the type of business. An inquiry letter about how things are going can be sent after a few weeks. Use nicely crafted emails for automation to help keep in contact with the users.
These are the 4 steps you need to follow in order to increase conversions. We as a digital performance marketing agency, believe that these steps hold the utmost importance while planning a conversion related strategy but you need to continually tweak and adjust your conversion strategies because people are constantly changing and adapting which means you too need to change and adapt according to your users. If you want to maintain and increase your business, consider these 4 essential conversion strategies you probably don’t know about to help increase your sales and pad your bottom line.[/vc_column_text][/vc_column][/vc_row]