[vc_row][vc_column][vc_column_text]There are a number of techniques and strategies that are mentioned over and over again and then there are some very unique and creative strategies that don’t get talked about, but they are very effective. The purpose of this article is to provide you an overview of what techniques work the best when it comes to search engine optimization.
1- In-Depth Topic Coverage
SEO as a high value-adding marketing practice, it must be pretty important to do some in-depth topic research. Keyword research is one of the most basic things that is taught to beginners learning SEO. It is still very effective to this day and any SEO consultant in Pakistan cannot ignore the importance of keyword search. Keyword research is a technique that is evolving day by day and this gives Google the ability to understand your searches, regardless of how you phrase them. They are by no means perfect, but they get much better with the right keywords.
2- Re-Optimizing Existing Content
Your website needs an audit every once in a while. You should conduct a content audit on your site quarterly, half-year and annually. This audit helps you to improve articles, merge them together, or even remove them if needed. If you are a consistent blogger with your website being a content-creating machine, it could be an untapped gold mine in disguise. Once an article is published, bloggers simply forget about it and move onto the next one, not realizing the potential of their site’s existing content. There are numerous ways of re-optimizing the existing content on your site.
3- Redirect Management and 404 Link Reclamation
When you pass your site’s old version through a facelift, the site’s URL structure is often changed by the developers working on it. This might be due to any structural reason, SEO reasons, or for no reason at all. Regardless of the reason, redirect management is very crucial. Redirects, specifically 301 redirects, pass the link equity of an old page on a site to a new page. If you are going through a website revamp without redirect management then you will likely lose your rankings and traffic. Let’s say you forget about redirect management while going through a site revamp. You know what will happen next? The old URL of the page will give visitors a 404 error. This is because they are not redirected. If you are stuck in this situation, you quickly need to redirect the URL to a page that is relevant or if none are, the home page.
So, these were the top 3 strategies by an SEO agency in Pakistan that will help you take your articles to a better rank on Google.[/vc_column_text][/vc_column][/vc_row]